In the fast-paced world of recruitment, staying ahead means leveraging every tool at your disposal efficiently, especially when it comes to job boards. Often, job boards prioritise consistent income before performance, and if everything looks good to the client on the surface, nothing changes. This is where having a little bit of additional knowledge can give you a performance boost with minimal effort.
Here are six quick fixes that can streamline your process, optimise your results, and ensure your recruitment efforts are as effective as possible.
1. Discover Unused Credits
Many organisations purchase credits on job boards but sometimes forget to utilise them fully. These unused credits are often overlooked assets. Conduct a regular audit of your account to identify any remaining credits. This can save you money and ensure you’re maximising your investment. If you’re unsure how to start, the help section of your job board or a quick call to their customer service can lead the way.
If you find you’ve under or overused credits, make sure the conversation is about the job board can help you get it right next time, rather than continuing to over or undersell the amount of credits to their advantage!
2. Request a Performance Report
Data is your ally in the recruitment world. Most job boards offer performance analytics, but not everyone takes advantage of this feature. Requesting a performance report can provide insights into how your listings are performing, who is viewing them, and the overall engagement.
You may already have a dashboard where you can view interactions and applications, but don’t be afraid to go deeper. Ask how much it’s costing to bring each applicant at an individual level, or how many views are required before someone applies. This data can be vital to reduce the amount of effort and money needed to get the right person, and it’s often your prerogative to change it if it isn’t right!
Use this data to tweak your strategies, focus on what works, and discard what doesn’t.
3. Assess Underperforming Adverts
If certain adverts aren’t attracting the right candidates or garnering enough views, it’s time for a reassessment. Review your job descriptions, check the clarity of the roles, and ensure the keywords are optimised for search. Sometimes, a simple tweak in the wording or the addition of pertinent details can significantly increase an advert’s performance.
Ask your job board to support you and ask them what similar organisations are seeing success with. This may not be an automatic service that they provide, but a good account manager will help you to improve results if you ask them. And if they aren’t willing to help, ask yourself if its worth staying with that job board.
4. Optimise Your Job Board Strategy
Not all job boards yield the same results. Analyse the performance of your adverts across different platforms and focus on those delivering the best candidates.
Using the biggest and best job boards that promise the most traffic and applications may seem like the best solution, but in reality you may not be seeing the quality of niche candidates you require. Assess whether a specialist job board could be of more value over a major player.
5. Hand Over Management to an Agency
Sometimes, the best way to optimise your job board usage is to let experts take the helm. Partnering with a recruitment advertising agency can not only alleviate the administrative burden but also enhance the performance of your job adverts. Agencies have the expertise to craft compelling job descriptions, choose the right job boards, and manage campaigns effectively.
At Artfully, we specialise in overtaking your entire job board relationship, using our expertise, data and of course negotiation skills. This usually results in better performance for you, and it means you don’t need to proactively chase the job boards! And because we generate our revenue by bringing the job boards repeat business, you don’t need to pay us anything – a huge bonus!
Drop us a line if you find you spend a lot of your time chasing job board results
6. Leverage Seasonal Opportunities
Job postings can perform differently depending on the time of year. Identify trends in your industry’s hiring needs and align your job board strategy accordingly.
You’ll find the usual trends, like January being the time when most people decide it’s time for a new challenge in a new year, correlate with an uplift in applications. However, passive candidates may be easier to reach at the end of a tax year when budgets have been agreed and they’re more open to a new challenge if their salary isn’t changing!
Leveraging seasonal peaks can increase the visibility of your adverts and attract more candidates. For strategies on seasonal recruitment, check out Seasonal Recruitment Strategies.
Conclusion
In the competitive landscape of the UK recruitment industry, staying agile and continually optimising your approach is key. By implementing these quick fixes, you can enhance the efficiency of your job board strategy, ensuring that your recruitment efforts yield the best possible results. Remember, the most effective strategy is one that is regularly reviewed, carefully adjusted, and keenly aligned with the latest industry trends. Embrace these changes, and watch your recruitment success grow.
