Let’s face it, keeping on top of the job boards you use can be a time-consuming and unwanted task. From crafting compelling adverts to negotiating contracts, there’s a plethora of tasks that can drain your resources and divert attention from your core recruiting activities, especially if you use multiple advertising channels and brands.
This is where the expertise of media buying agencies comes into play, providing a seamless solution to manage job board adverts, contracts, and accounts. In this article, we delve into how agencies work with job boards, and why passing on your job board tasks is an excellent idea.
How Media Buying Agencies Work with Job Boards
Media buying agencies specialise in navigating the complex landscape of online advertising, including job boards like Indeed, Totaljobs, Indeed and many more. Agencies act as intermediaries between employers and job boards, ensuring that your job advertisements reach the widest and most relevant audience.
For example, as Artfully, we leverage our relationships to deliver bulk buying power and to secure premium advertising spots at competitive rates, while adding our industry expertise. Moreover, we handle all the logistical details, from ad placement to performance monitoring, allowing you to focus on what you do best – recruiting top talent.
6 Reasons to Let an Advertising Agency Do it For You
Delegating job board management to a media buying agency can transform your recruitment process. Here are six reasons why:
We’ll Do All the Contract Admin
Handling contracts for multiple job boards can be tedious and time-consuming. Media buying agencies take this burden off your shoulders, dealing with all the administrative details.
They ensure that contracts are up to date and in alignment with your budget and recruitment goals, saving you a significant amount of time and hassle. They’ll also ensure you aren’t under- or over-using ad credits and that your contract doesn’t increase year on year without anything extra being added (a favourite job board trick).
They’ll Set Up Your Job Adverts Properly
Crafting effective job adverts is an art. Agencies have the expertise to design adverts that not only attract the right candidates but are also optimised for search engines.
They understand the nuances of keyword integration and layout that increase visibility and engagement, ensuring your advert performs optimally across all platforms.
They’ll Track Views, Applicants and Hires
Agencies employ sophisticated tracking tools to monitor how your adverts are performing. They track key metrics such as views, applicants, and hires, providing you with detailed reports that help refine your recruitment strategy.
This data-driven approach ensures that you are not just filling positions, but are doing so in the most efficient and effective way possible.
They’ll Negotiate the Best Deals
With their extensive network and purchasing power, media buying agencies are adept at negotiating the best possible deals.
They can secure cost-effective rates that individual companies might not be able to obtain on their own. This can lead to significant cost savings over time, especially if you are a regular advertiser across multiple job boards.
They’ll Push the Account Manager for Even More
Agencies don’t just stop at negotiating contracts. They continuously liaise with job board account managers to push for extra value, be it in the form of additional ad placements, enhanced visibility, or promotional opportunities. Their goal is to maximise your investment, ensuring you get the most bang for your buck.
They’ll Ensure You’re Paying the Right Amount Per Hire
Cost per hire is a crucial metric in recruitment. Agencies help you optimise this by ensuring that you’re not overpaying for your adverts. Through strategic placements and effective ad design, they improve your chances of attracting suitable candidates more quickly and at a lower cost, enhancing your overall recruitment ROI.
Bonus: IT’S USUALLY FREE
Oh! We almost left out the best part: most agencies (and especially us at Artfully) won’t charge you anything to manage your relationships with job boards.
How? Well, it makes sense for job boards to use agencies to bring them business, so agencies often recoup their expenses via commissions paid by the job boards. This results in you losing all your painful job board tasks and activities, and the agency gains from bringing your business to the job board, even if there’s an existing relationship in place.
Summary
By handling everything from contract administration to performance tracking, agencies free up your internal resources, allow for more strategic allocation of your budget, and improve your recruitment outcomes.
So, why wait? Handing over your job board management today could be the smartest move you make this year, ensuring your recruitment efforts are as effective and efficient as possible. With their expertise, you can rest assured that your recruitment advertising is in good hands, letting you focus on growing your organisation with the best talent available.
We look forward to hearing from you and the Artfully team is ready to take on your unwanted job board tasks!
