In recent years the autumn has become synonymous with a spike in recruitment, and 2024 looks set to be no different.
The September Surge as it has become known sees increased activity both from candidates and employers as post-summer productivity increases.
In this blog we’ll take a look at the September Surge, what it looks like in 2024, and why it’s important to act now if you want to take advantage of the wave of talent breaking on the economic shore.
What are the reasons behind the September Surge?
Many businesses experience a lull in hiring during the summer months, as employees take holidays and organisations delay major decisions or projects. As economic activity returns to normal in September, there is often a drive to fill vacancies.
Budgeting is also a key factor. With organisations having a clear view of their budget for the remainder of the year they can utilise their hiring funds and make informed decisions.
For industries, like retail or logistics, the lead-up to the holiday season begins in September, prompting a surge in recruitment to prepare for increased demand. In fact, some of the big players in the logistics industry are often cited as the main cause behind the surge, demonstrated by their monopolisation of job boards including Indeed and LinkedIn.
September is also a time when organisations assess progress towards calendar-year-end goals and adjust their workforce accordingly. This can lead to an increase in hiring to address gaps or support new initiatives.
What does the September Surge look like in 2024?
It’s difficult to know at this point, but all of the indicators point towards a significant surge in the UK.
2023 was a year marred by layoffs, political uncertainty and slow economic progress. 2024 seems to be moving in a better direction, albeit slowly, with a stable political outlook, economic growth and an air of cautious optimism among businesses.
Act now if you’re planning to recruit in September
If the idea of the September Surge has piqued your interest, you’ll want to act sooner rather than later if you want to take advantage.
If you’re looking for top-quality candidates to put in place in Q4, you’ll need to get everything in order, ready to attract them.
Leigh Randall, Media Director at Artfully explains:
Come September there’s likely to be a significant rise in activity on job boards like Indeed, as well as across LinkedIn, as candidates seek out opportunities after the summer. There will be a range of people seeking new employment, including those unfulfilled in their current roles who have perhaps had time to reassess their position over the summer months.
Any organisation looking to recruit should take advantage of the September Surge where a wealth of talent will be actively looking. It’s vital to get your job board management in place now to ensure that you are front and centre, ready to reel in those quality candidates.
How Artfully can help
We can help you get ready for the September Surge with job board management services and access to preferential advertising rates. We have the know-how to counteract the monopolisation of job boards to ensure your organisation is firmly in the spotlight.
Speak to one of our team today to tap into our in-depth knowledge of the industry and advertising avenues.
