Logistics season is about to kick off in earnest as we countdown to Black Friday (29th November), Cyber Monday (2nd December) and of course the festive season.
As businesses start to gear up for a busy three months, how can you make sure you’re tapping into the active and passive logistics job market, hiring the right people faster and making your budget go further?
Firstly, let’s give this year’s peak season a bit of background:
- Drivers are in high demand across the board, from supermarkets and giants like Amazon, to retailers, small courier firms and international logistics companies.
- The decline in migrant labour in general is putting further strain on the talent pool. The number of workers being attracted from countries such as Czech Republic, Estonia, Hungary, Latvia, Lithuania, Poland, Slovakia and Slovenia has significantly dropped since Brexit.
- EU-wide talent shortages are impacting UK-based businesses which are now in direct competition with employers across Europe in search of suitable candidates.
- At home, the UK recruitment market in general is experiencing its lowest unemployment rate since the early 70s, making the right employees even harder to find.
Knowing where to seek out skilled and unskilled labour, including drivers, will be crucial to any employer looking to fill positions ready for peak season.
How can you navigate this tricky recruitment terrain?
Leveraging products from our partners such as CV Library, Totaljobs and Indeed will significantly help to set you on the path to success.
Here are just a few of the products and services we (and our partners) offer to help clients maximise their ROI, fill those roles and set themselves up for seasonal success.
Comprehensive media buying
Artfully Media specialises in media buying for recruitment, leveraging our extensive industry contacts to make budgets go further and increase applicant numbers without additional spend. We have long-term relationships with major job boards and niche platforms, ensuring your ads reach the right audience.
Targeted advertising
We use data-driven strategies to target specific demographics, locations and job titles. We have exclusive insights and tools from the major platforms, so we’re fully up to date with the latest trends and behaviours. This helps us to ensure our clients’ job ads are seen by the right people, including both active jobseekers and passive candidates.
Optimised job listings
We craft compelling job descriptions and ads that highlight the key aspects of the role and the benefits of working with your company. This can attract more qualified candidates and reduce the time spent on screening unsuitable applicants.
Multi-channel campaigns
Our multi-channel campaigns across various job boards, social media platforms and industry-specific sites maximise the reach of your job ads.
Analytics and reporting
We provide detailed analytics and reporting on the performance of your job ads. This data helps you understand which channels are most effective and make informed decisions about where to allocate resources.
Expertise and experience
With our expertise in recruitment advertising, Artfully Media can provide insights and recommendations based on industry trends and best practices. This helps you stay competitive in a tight labour market.
Virtual hiring events and automated screening
We can help you make the most from the tools available to you through recruitment platforms. For example, did you know Indeed offers Virtual Hiring Events? These allow you to quickly connect with multiple candidates which can be particularly useful during peak seasons when you need to fill positions rapidly.
Another useful tool is Automated Screening which helps to filter out unqualified candidates, saving time and ensuring you focus on the best matches.
Get in touch
Artfully Media can help logistics companies attract and hire the right talent quickly and efficiently, tapping into both active and passive job markets through major platforms like Indeed, Totaljobs Reed and CV Library.
If you would like to know more, get in touch with one of our friendly team today.
