Recruitment agencies, the reality has changed, free job postings on Indeed are history. But does that mean your hiring costs have to skyrocket? Not if you take a strategic, data-driven approach.
In the wake of free job postings disappearing, many recruitment agencies are frustrated by the shift to a pay-to-play model.
But let’s ask the real question – would you give your placements away for free?
Instead of seeing this as a hurdle, let’s turn it into an opportunity. If you’re not putting the right budget behind your job ads, your roles simply won’t be seen. But with rising competition driving costs higher, how can you ensure your ad spend results in actual hires?
The answer lies in data-driven budgeting, cost-per-placement analysis, and strategic campaign management – ensuring every penny spent delivers real results.
Why Indeed Is Now a Paid Game for Staffing Agencies
- No More Free Job Postings – Organic reach is officially gone for staffing agencies
- Rising Costs Due to Competition – More agencies bidding for the same candidates means higher CPAS (cost per apply starts)
- You Pay for Apply Starts, Not Hires – Without a clear strategy, your budget can disappear on unqualified applicants
Many agencies set their Indeed budgets without data, operating on a ‘post-and-pray’ approach that leads to wasted spend. Low priority jobs receive too much funding, while high-value placements are grossly underfunded.
The reality? Costs vary by role, location, hiring urgency – even the weather and public holidays can impact ad performance. Instead of blindly throwing money at ads, recruitment agencies should invest strategically in roles that convert into placements.
How to Win in the Pay-to-Play Marketplace
To make Indeed’s paid model work for you, you need a smarter approach:
- Smarter Budgeting – Identify which roles need higher (and lower) budgets based on historical success.
- Dynamic Adjustments – Adapt ad spend in real-time to avoid wasting money.
- Lower Cost-Per-Placement – Optimise your spend so every hire costs less.
- Full Campaign Management – Let experts handle the analysis, tracking, and adjustments so you don’t have to.
Partner with Artfully – The Game-Changer Your Recruitment Agency Needs
At Artfully, we take the guesswork out of Indeed ad spend. We help recruitment agencies maximise ROI and make better hiring decisions by ensuring every pound spent leads to real results.
Want to turn your Indeed spend into a predictable pipeline of hires? Let’s build a custom budget strategy that ensures every penny works harder for you.
