Why Honesty is the Best Policy When it Comes to Job Advert Writing

Posted on 21st May 2023 by Leigh Randall

When it comes to recruitment marketing, job advert writing is a key factor in finding the right candidates for the right positions. With so much competition for top talent, it is more important than ever to be honest when writing job adverts. Honesty is not only essential for a successful recruitment process, but it is also the best policy for all involved. In this blog post, we will explore five reasons why honesty is the best policy when it comes to job advert writing.

People can smell a rat

A frustrated man in the office
A frustrated man in the office

Recruitment marketing can be a tricky game. You want to paint your company in the best light possible, but if you start fibbing on your job adverts, people are going to notice. And let's face it, no one likes a liar.

People have a keen sense of when something's not quite right. If you're over-exaggerating the benefits or duties of a job, candidates are going to pick up on it. And if you're caught in a lie, you're going to look foolish at best and shady at worst.

Honesty really is the best policy, especially when it comes to job adverts. You want to attract the right people to your company, not just anyone who'll apply. Being transparent about the job responsibilities and qualifications is the best way to ensure that you get applicants who are genuinely interested in the role.

So don't try to hide anything or sugarcoat the truth. If a job isn't perfect, that's okay. No job is perfect. Be upfront about the potential challenges and the ideal candidate you're looking for. If someone isn't a good fit, they won't waste their time or yours by applying. And you'll save yourself a lot of hassle in the long run.

At the end of the day, being honest shows that you have integrity. It demonstrates that you're a company that values transparency and isn't afraid to show your cards. And that's the kind of company that good candidates want to work for.

You want the right people for the job

It's pretty simple really - if you don't tell the truth in your job adverts, you're not going to attract the right people for the job. And who wants a team of people who aren't up to scratch?

In fact, according to a recent survey by Glassdoor, 58% of job seekers said that company culture is more important than salary when considering a job offer. So, if you're not being honest about what it's really like to work at your company, you're not going to attract the right people who align with your culture.

Plus, you're wasting your own time by interviewing people who aren't suitable for the job. It's like trying to fit a square peg in a round hole - it's just not going to work out. So, save yourself the headache and tell the truth in your job adverts.

Not only will you attract the right people for the job, but you'll also save yourself from having to deal with the wrong people who can bring the whole team down. Trust us, you don't want that kind of negativity in the workplace.

Overall, being honest in your job adverts shows that your company has integrity and respects potential employees enough to be transparent. And that's the kind of company people want to work for.

You may not even know you're being dishonest

People doing a work review
People doing a work review

In the quest to attract the best talent, some companies may unintentionally fall into the trap of exaggerating the job requirements or responsibilities. For instance, they may list certain skills or qualifications that are not essential to the job, or they may inflate the salary range or benefits package to make the position appear more enticing. While such tactics may seem harmless or even necessary, they can have negative consequences in the long run.

For one, it can lead to mismatched expectations between the employer and the candidate. If the candidate believes they are qualified for the job based on the advertised requirements, but they are not actually a good fit, they may be disappointed or frustrated with the hiring process. Similarly, if the candidate is attracted by the salary or benefits but later finds out they were not accurate, they may feel misled or resentful. This can result in a high turnover rate, lower job satisfaction, and even damage to the company's reputation.

Moreover, even if the company's intentions were good, it can still be perceived as dishonest or unethical by both candidates and customers. If people sense that a company is not transparent or upfront in its hiring practices, they may question its credibility and reliability. They may wonder if the company values honesty and integrity in other areas, such as product quality, customer service, or social responsibility. On the other hand, if a company is transparent and honest about its job requirements and expectations, it can earn the trust and respect of potential employees and customers alike.

By being honest and transparent in your job adverts, you not only attract the right people for the job but also show that your company is one that values integrity and authenticity. You build a foundation of trust and mutual understanding with your potential employees, which can lead to a more productive and harmonious workplace in the long run. Remember, honesty is the best policy – even in job ad writing.

You don't want to waste anyone's time

Imagine this scenario: you've posted a job advert for a position that doesn't exist. Maybe it's because you wanted to generate buzz for your company or maybe you thought it would attract more applicants. Whatever the reason, when job seekers apply, they quickly realise there's no job available. How do you think they'll feel? Probably annoyed, frustrated, and a little bit betrayed. Not only will they never apply to your company again, but they'll also tell their friends, family, and social media followers about their negative experience.

The truth is, wasting someone's time is never a good look. It's a surefire way to damage your company's reputation and discourage potential candidates from applying to future job openings. Even if you're not intentionally misleading people, it's important to be honest about what you're looking for in a candidate and what the job entails.

Another way you can waste someone's time is by being vague in your job advert. If you're not clear about the job requirements, responsibilities, and salary, you may attract a lot of applicants, but you'll also waste their time (and yours) when they realise the position isn't what they were looking for. Instead, be specific about what you're looking for and what you're offering. This will attract candidates who are a better fit for the job and save everyone time and energy in the long run.

At the end of the day, being honest about your job opening is not only the right thing to do, but it's also the most efficient and effective way to attract the right candidates. So next time you're writing a job advert, take a few extra minutes to make sure it's accurate, clear, and truthful. Your future employees (and your reputation) will thank you.

Being honest sets the tone for integrity

A woman presents at work
A woman presents at work

Think about it: When you're applying for a job, you want to know what you're getting into. You don't want to show up on the first day and realise the job is completely different than what you expected. By being upfront in your job advert writing, you'll set the expectations from the beginning.

Plus, being honest in your job advert writing shows that you care about your employees. You're not just trying to fill a position with anyone who will take it; you want to find the right person for the job. And, in turn, you'll have a better chance of retaining your employees in the long run.

But, being honest doesn't just benefit the candidates; it benefits you as well. If you're dishonest in your job advert writing, it can lead to wasted time and resources. Imagine going through the entire interview process with someone, only to find out they're not a good fit for the job because of something you didn't mention in the job advert. By being honest, you'll attract the right candidates and save everyone time and frustration.

So, let's recap: being honest in your job advert writing will attract the right candidates, show that you're a company with integrity, and save everyone time and resources. If you're struggling with writing honest job adverts, reach out to Artfully Media to see how we can help. We'll work with you to craft job adverts that are honest, engaging, and attract the right candidates for your company.

Get In Touch


+44 (0) 203 761 5245

85 Tottenham Court Road,


+1 860 266 4825

2 Waterside Crossing,
Windsor, CT, 06095
United States